Introduction

Hello, my name is Alexa Clayton the purpose of this blog is to detail the progress of my creation of a  fashion magazine for Media Studies Exam. I hope to learn from the experience that I will display in my future post.

Genre Research Activity: Fashion Magazine

1. Fashion Magazine
2. Genre conventions – content: Fashion magazines usually contain new trends, designers, and styles, and designs from the catwalk.They also contain large mastheads, the title of the magazine and depending on the issue they will juxtapose the model on top of or below the font.The main image is the image containing the model/ subject, this is essential in appealing a certain object. The main cover line include the main story in a large font bold so that it is easily recognizable by the audience. The interior of the magazines contains advertisements with table of contents displaying the page numbers and the sections of the magazine, featuring the headlining story.

3. Genre conventions – production techniques: Magazines are known for their glossy pages and their title and headlines are in a unique font. Articles are written to describe trends in the latest fashion.Graphics and photos are added to articles in magazines to make the information more engaging. To make a magazine more unique photos are taken of models or famous people or products. Later the layout for the magazine is reviewed and edited so that it fits the aesthetic of the magazine.
4. Institutional conventions – marketing: Celebrity endorsers: By obtaining endorsement from celebrities this gives the magazine a new audience, people that follow that celebrity. Consumers remember a product better if it is endorsed by a celebrity. Consumers feel like they can trust a certain brand if they are supported by a celebrity. Fashion Influencers: A fashion influencer is a person that has a large following on social media that has the power to persuade the purchase of the items that they use through their recommendations. Companies like ASOS, promote their brand through a fashion.Giveaways: Another way to attract a new group of consumers is through a giveaway of products via a post on Instagram. Gift Guides: Give subscribers to magazines an idea of what the should give a loved one for the holidays. This is not only a way to give the consumer a gift idea it facilitates/ influences the purchase of a magazine.Community Involvement: Common marketing technique that people use for the local marketing of their products by asking their consumers to support the magazine by using hashtag (perhaps a motto the brand believes in) and a photo to go along with it( including links to the magazine’s website).
5. Instyle is a good example of a  fashion magazine because they tell readers about what  clothing to wear for people of all sizes. Furthermore, they show their reader how to buy looks inspired by their favorite celebrities. This magazine gives the reader recommendations for outfits depending on the time of day. Instyle also tells its readers about the key items to get from a sale.
6. Vogue debuts the newest models and designers and fashion influencers in their magazines. This is easily one of the most popular fashion magazines. The are known for showing their models in the latest designs of well- known designers. Their   unique and sometimes avant-garde clothing create the visually interesting photos. This magazine usually contains advertisements for expensive fragrances. This magazine also shows affordable runway looks.

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